Video: How much pain are your prospects in?

Marketing is all about understanding the pain your prospects are in and the way your solution solves their pain. The bigger the pain and the more that you solve it, the higher the value you can charge for your solution. See concrete examples of ways that I have used to show prospects the pain they are in and how your solutions relate to what they are experiencing.

If you want help understanding your market’s pain points, call me at +1 (604) 721-5732 or Contact Me.

(more…)

Continue ReadingVideo: How much pain are your prospects in?

Mistaken Call

Standing in our front hallway I was ready to head to the airport. I needed a cab to get me there, so out came my iPhone, into Google I went, and typing “call yellow cab vancouver” I pressed the number Google showed me without a second glance. I was surprised that rather than be put on hold a voice answered immediately and said:

“Black Top Cabs, David speaking”

(more…)

Continue ReadingMistaken Call

Create Your Business Success

I recently finished Debra Jason’s book Millionaire Marketing on a Shoestring Budget and had the great pleasure of meeting her in her home state of Colorado. She is as positive and delightful in person as she is in the pages of her book. If you want to create success in your business, wherever you are located, buy and read Millionaire Marketing.

(more…)

Continue ReadingCreate Your Business Success