When sailing, you need to constantly adjust the sails to the current wind conditions. If the wind changes one way, you need to grind on the winch and pull the sail in. If the wind alters direction the opposite way, you need to let off some line so that sail can let the wind push itself out.
Can you remember when you were young and thinking of meeting friends at the amusement fair? The sense of anticipation, the excitement, and finally meeting up with friends and taking your first ride together. Feeling the buzz of friendship, andrenaline, and a night out.
I recently wrote in Can You Feel It? about the experience of choosing our Spring Break holiday with Flight Centre and Sunquest Holidays. Last week we went to Puerto Vallarta, Mexico to enjoy our holiday. When we arrived, we had a personal card from Mauricio, our local Sunquest representative.
The goal of communication is to connect with people. The goal of marketing is to get a group of people to connect with your company, products, and services. Making connections…
Our goal as marketeers should be to create a consistent customer experience that leads to an emotional response in people to our company, brand, products, and services. Every touch point…