Many organizations make bold marketing promises. Few build the culture, people, and systems that can consistently delivery on the marketing promises. Top business coach, Kevin Lawrence, and I feature Mike Jagger of Provident Security who has built a Promise Delivery System that both makes a bold promise, while insuring that Provident delivers on that promise to their customers. Read how he does it:
How to Turn an Industry on Its Head: Become Masters at Delivering on Big Promises
