Can you remember when you were young and thinking of meeting friends at the amusement fair? The sense of anticipation, the excitement, and finally meeting up with friends and taking your first ride together. Feeling the buzz of friendship, andrenaline, and a night out.
I was recently working with a client and doing customer interviews about how their products and services were used. As I listened to example after example of the tremendous value that my client’s firm delivered to customers, I had the buzz. I could feel the hair on the back of my neck stand up as I sensed how powerfully my client’s customers were using their solution.
All too often customer’s sense of excitement gets lost in the overwhelming noise that we are subjected to every day. When we market ourselves, we need to create that sense of buzz that our best customers already have about us. They believe. We need to believe. Then we need the world to believe.
As I wrote in Get Creative, this is an opportunity to step up and be creative with our story telling skills. People love a great story. Having excited customers makes it easy to tell believable stories, because the proof points are already there. It is only a matter of getting the story out.
What are you waiting for? Go create the buzz.
