Standing in our front hallway I was ready to head to the airport. I needed a cab to get me there, so out came my iPhone, into Google I went, and typing “call yellow cab vancouver” I pressed the number Google showed me without a second glance. I was surprised that rather than be put on hold a voice answered immediately and said:
“Black Top Cabs, David speaking”
Every chapter of my book Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth ends with the section Take Action Now. Here are my actions for marketing.
Mike Jagger is a dynamic business leader who knows how to market his services and has the key systems in place needed to consistently deliver on his brand promises. As Founder and CEO of Provident Security, Mike and his team make the promise that matters the most to their customers better than any of their competitors—to revolutionize their industry by being a Promise Delivery System.
High performing businesses make bold brand promises and then build the systems to deliver on those promises. I live by what I say. My brand promise to you is:
Spend one hour reading David’s book Wind In Your Sails, attend a one hour keynote with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days.