High performing businesses make bold brand promises and then build the systems to deliver on those promises. I live by what I say. My brand promise to you is:
Spend one hour reading David’s book Wind In Your Sails, attend a one hour keynote with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days.
I featured ten entrepreneurs in Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth. In the marketing chapter, I showcase Mike Jagger, Founder and CEO of Provident Security. Mike’s breakthrough was that in the alarm business customers had an expectation that when an alarm went off something would happen. The reality was that at best you got a phone call. Mike made the decision to turn his industry on its head and made the outrageous brand promise that they would be at their customer’s door within five minutes of an alarm going off—guaranteed.
Mike had to work extraordinarily hard to build the people, processes, and systems to keep his brand promise. I am equally committed to keeping mine. Having an experienced entrepreneur like me spend time with you, is like watching a spring flower open up to all of its beautiful glory. We all have it in us, but we often need someone else to let us draw from our deep roots to fully flower in the world. To make it simple for you, just remember:
Sixty minutes with me, 3 actions for you, and your business accelerates in 90 days
Now that’s a brand promise that brings beauty to your world and mine.
Pingback: Weaving Influence | Digital Marketing That Makes A Difference