Compelling marketing comes from great stories. A greater number of high speed Internet connections combined with advances in video technology has resulted in explosive growth in marketing stories being told by video over the Internet. Here are a couple of video examples to get us all thinking about the medium.
100 Incredibly Inspiring Videos for Leaders
The Online College has published their list of 100 Incredibly Inspiring Videos for Leaders. The list is an amazing collection of people, themes, change, and challenges. Watch one of these videos to inspire you today like this one I watched by Grasshopper titled Entrepreneurs Can Change the World.
[youtube=http://www.youtube.com/watch?v=T6MhAwQ64c0]
The Age of Persuasion
The Canadian Broadcasting Corporation (CBC) runs a weekly radio broadcast called The Age of Persuasion. The show is hosted by Terry O’Reilly, founder of Pirate Radio & Television, who showcases marketing messages that have changed entire industries. In a recent episode, Terry talked about the two minute Honda Accord commercial that shows a Rube Goldberg setup of Accord parts that work together in concert to end up with a finished Accord rolling down a ramp. There was no digital manipulation in this engineering marvel where we see a Honda Accord from Parts to Completion.
[youtube=http://www.youtube.com/watch?v=uyN9y0BEMqc]
Video Challenges
Here are some questions to get you thinking about video:
- What videos, traditional or online, inspire you?
- How could you use video to inspire others and tell your story?
