I spend a lot of time helping entrepreneurs and their teams figure out why they do the work they do, what they are going to focus on, and how they are going to measure their success. While these are important, the most important question is:
Who?
There are many in business who talk about providing outstanding customer service. Then there are those who put in the systems, hiring, training, and attitudes that really do result in amazing customer experiences.
“People like us, do things like that”
This was one of my biggest take away ideas from the day I spent in New York with entrepreneur, marketer, and teacher Seth Godin. I’ve been paying attention to Seth Godin, reading his books, his blog, and watching his videos since I first saw him speak at the Direct Marketing Conference in 2005. I admire Seth for many reasons and jumped at the chance to spend an entire day with him (and several hundred others) at his one Q&A session in the US in 2016.
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