James Shaw Marketing Lessons Learned

Founded in 2004 by James Shaw, Twin Creek Media started out as digital media experts creating web sites for companies. Their initial marketing and sales efforts were anything but digital. A breakthrough moment, however, forced them to rethink their strategy to move in a new direction.

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Bob Graham Corporate Lessons Learned

Bob Graham is a classic entrepreneur who started his first enterprise mowing lawns and teaching guitar in his neighborhood. After a succession of jobs, Bob realized he only had one life to live. A chance encounter led him to found Airwaves Music and grow it into Canada’s leading DJ company.

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Bob Park Entrepreneur Lessons Learned

“All businesses are people businesses.” Bob Park, President & CEO, Fincad

Bob Park is an entrepreneur who has overcome numerous challenges and changes in the twenty-five years since he co-founded Fincad. Bob and his original partner started the business in 1990 in the early stages of the modern over-the-counter financial derivatives business. Coming from the brokerage industry, they saw that there was a tremendous imbalance between what the derivatives experts in the big banks knew and what their clients, mainly non-financial companies, knew. As a result, the corporate treasurers and CFOs of those customer organizations were making costly mistakes or even being cheated. Bob and his partner set out to level the playing field by providing the customers of the banks with the knowledge and technology needed to deal in the derivatives markets in an informed way. Bob started with almost no money and has weathered stormy periods to reinvent himself and his company.

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