David Greer | Coach David J. Greer

Market Opportunities

Post author:David Greer
Post published:July 7, 2011
Post category:Marketing Strategy
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Changes in technology, people, demographics, and markets provide challenges and opportunities. For example, a friend reminded me of what it was like to go skiing when ski hills had incredibly slow two person chair lifts. Then along came four person detachable high speed chair lifts. Ski hills that embraced the new technology could not only take many more people up the hill every hour, they had a strong competitive market advantage over those that stuck with the old chair lift technology.

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Paradigm Shift

Post author:David Greer
Post published:July 5, 2011
Post category:Business Strategy
Post comments:2 Comments

We often need to look at familiar things in new ways in order to create a paradigm shift in our thinking. In the photo above, the two people fishing are in water up to their knees. The photo was taken from a sailboat that draws six feet (two meters). The shift is knowing that there is a channel dredged out of the shallows that made it safe for our sailboat to pass.

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Communicate on the Inside

Post author:David Greer
Post published:June 30, 2011
Post category:Business Communication
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In Write for the Customer I wrote about making sure that you have your audience in mind when writing and communicating. Today, I want to write about a different audience — the employees in your business.

To employees, senior management appears as if they are on top of a mountain. Isolated. Separated from the rest of the company. Making occasional pronouncements from on high.

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Write for the Customer

Post author:David Greer
Post published:June 28, 2011
Post category:Business Communication
Post comments:1 Comment

When we look at a beautiful flower, we can appreciate how nature has made everything in the flower perfect for us to enjoy. From the texture of the pedals to the depth of the color. When writing for customers and prospects, we need to appear authentic and natural to them in all of our communications. This starts with our thinking about our customers and continues with our writing.

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From iPad to iPhone

Post author:David Greer
Post published:June 21, 2011
Post category:Customer Service
Post comments:3 Comments

A year ago I wrote about The iPad — My First Apple Computer. I have been surprised over the last year at how much I have used my iPad. It is an amazing device for consuming Internet content. I spend less time on my laptop and overall more time on a computer (laptop + iPad).

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