Seeking Customer Feedback
Many in business coast along assuming that all is right with their customers. It can be quite a shock to start seeking customer feedback and realize that there are a…
Many in business coast along assuming that all is right with their customers. It can be quite a shock to start seeking customer feedback and realize that there are a…
Guy Kawasaki's book The Art of the Start should be required reading for anyone starting a new business initiative. As an entrepreneur and investor I've looked at hundreds of business…
When you visit someone's home the dynamic changes when you show up at the front door versus the back door. The front door is often formal, much like the scenery…
I’ve talked about Rhythm and Flow and how Winners Make Plans and Practice. I combine these ideas with communication pulse points to stay in constant touch with customers.
Winning teams do two things:
I am always amazed that marketing and sales teams do neither. Events pop off with no coordination, presentations are given without any practice, and the net result is at worst chaos and at best confused messages to customers, prospects, and stakeholders.