Often the way forward is to look back. For thousands of years sailing boats have been used to move cargo around the world’s oceans. With our awareness of climate change increasing and more people looking for alternatives, cargo sailing vessels are making a comeback.
Providence
I recently supported the launch of a new cargo business between Vancouver and the Gulf Islands (the group of islands between Vancouver Island and Vancouver). The business was created around the Providence, an 85’ sailing vessel built in Denmark in 1903. She has worked as a North Sea fishing boat, served in both world wars, came to British Columbia in 1978, where she worked as a fish packer for 20 years. Providence was originally built of Danish Oak, but after she came to Canada 32 Canadian trees were used to refurbish Providence making her truly Canadian now.
Start Up
Providence is in start-up mode—they just closed their crowd funded financing for working capital (which is how I got involved). They have established a Wednesday, Thursday, Friday schedule which they intend to keep all summer. I joined the ship for its second ever run and was the only passenger. They are getting media coverage, advertising, and using the ship itself to inform people of the new service.
Diversified Revenue Streams
While started primarily as a cargo service to appeal to people who want a direct link from their location to Vancouver or back, they are also offering other services to increase their revenue streams. These include:
- Cargo
- Passengers
- Corporate Events
- Pop Market in Each Port of Call
Pop Up Market
I joined Providence yesterday for its regular run from Vancouver to Ganges. Once we arrived in Ganges, the Captain and First Mate set up a banner and started selling permanent goods that they keep on board. This creates a pop market in each marina they visit. The goods they sell are all organic and fit with their vision of producing no pollution while transporting goods.
In addition to providing some extra revenue, this is a great way to create interest in Providence. Many people stop just to admire the ship, but having goods for sale lets the Captain and First Mate describe the services they offer educating the public about this new service and how it is different from anything else that is available.
I think the retro idea of going back to bring an ancient shipping method to the modern world is a brilliant idea. It shows me that innovation comes in many forms, not just through technology, but by bringing ideas to markets at the right time.
For more information on Providence, visit their web site providence1903.com.
