Go To Market Strategy and Meanings

This past Saturday I attended Product Camp Vancouver 2014. This “unconference” brings together some of the top product management talent in Vancouver, along with some fabulous speakers. Participants suggest topics and ideas. Then people volunteer to lead those sessions.

When I arrived Saturday morning, the topic “Go To Market Strategy and Meanings” had many votes, but no facilitator. In the spirit of an unconference, I volunteered to lead the session. Before I knew it, I was in front of a room of fifty product managers leading the discussion.

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What Drives Your Sales Success Today?

The last ten years has seen a seismic change in the way that prospects find and purchase products and services. Social media, Google, SEM, blogs, white papers, peer reviews, and more have forever changed the way sales people are viewed. For example, in my work with Webtech Wireless, prospects “Googled the snot out of telematics solutions”, believing that they know more than the sales people who are selling to them. Nothing could be further from the truth.

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What Happened to Email?

 

Back around 1985, Bob Green and I invented host-based email. We were probably two of a few hundred people who came up with the idea of electronic email. At that time, many businesses had computers that employees were logging into every day and those computers were becoming powerful enough to host email applications.

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