Blog | Coach David J. Greer

Marketing Tips

Post author:David Greer
Post published:June 16, 2011
Post category:Communication Marketing Strategy
Post comments:1 Comment

Businesses come in all shapes and sizes. Their marketing plans are similarly diverse and the sophistication of plan often has no relation to the size of the company or the markets they serve. There are certain marketing fundamentals that apply no matter what your business or your target markets and prospects. While we need to paint a vision for our prospects, maybe they do want to sail into the sunset, we also need to focus on those fundamentals that will let us communicate our vision.

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Move the Average

Post author:David Greer
Post published:June 14, 2011
Post category:Business Leadership Performance
Post comments:0 Comments

I last wrote in Red, Orange, or Green that top performing organizations find one or two critical numbers that drive all organizational results. Rather than tracking tens or hundreds of numbers, there are always a handful of critical ones that all the others depend on. Focusing on those few critical numbers creates rhythm and momentum. I want to give some concrete examples of how this works for me.

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Red, Orange, or Green

Post author:David Greer
Post published:June 9, 2011
Post category:Communication Strategy
Post comments:2 Comments

I wrote in my last blog post Vision, Goals, and Actions about how critical it is to take a time out, create a vision for your company, and then plan the five year, one year, and next quarter plans, complete with measurable key productivity indicators. This post is about those key productivity indicators.

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Vision, Goals, and Actions

Post author:David Greer
Post published:June 7, 2011
Post category:Leadership Performance Strategy
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Jesse Lyn Stoner’s blog posting 6 Tips to Set Goals That Will Get You Where You Want to Go got me thinking about how I help companies create a vision, set goals, and measure actions. I’ve learned that the best practice involves looking at your business the opposite way that most people do. Rather than look at the next quarter or the next year, you start with your core values that will survive forever, look forward fifteen or twenty years, and then work backwards from there.

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