I recently wrote in Can You Feel It? about the experience of choosing our Spring Break holiday with Flight Centre and Sunquest Holidays. Last week we went to Puerto Vallarta, Mexico to enjoy our holiday. When we arrived, we had a personal card from Mauricio, our local Sunquest representative.
I was surprised the other day to realize that I have written over fifty blog postings in this blog. When I started 2011, I decided that I would commit to more writing with a focus on the theme of Communication, Collaboration, and Business. Rather than a specific plan for the year, I decided to be different and only focus on this theme, letting the blog postings come out as they will.
The goal of communication is to connect with people. The goal of marketing is to get a group of people to connect with your company, products, and services. Making connections…
When we launched Dragonsinger, the sailboat we lived on for two years, it came with a full set of modern instruments. You can see the instrument pod at the wheel…
Our goal as marketeers should be to create a consistent customer experience that leads to an emotional response in people to our company, brand, products, and services. Every touch point…