Blog | Coach David J. Greer

Staying On Track

Post author:David Greer
Post published:March 31, 2011
Post category:Marketing
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The goal of communication is to connect with people. The goal of marketing is to get a group of people to connect with your company, products, and services. Making connections…

Learning and Experience

Post author:David Greer
Post published:March 29, 2011
Post category:Communication
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When we launched Dragonsinger, the sailboat we lived on for two years, it came with a full set of modern instruments. You can see the instrument pod at the wheel…

You Gotta Have Style

Post author:David Greer
Post published:March 24, 2011
Post category:Marketing
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Our goal as marketeers should be to create a consistent customer experience that leads to an emotional response in people to our company, brand, products, and services. Every touch point…

Emotional Response

Post author:David Greer
Post published:March 22, 2011
Post category:Marketing
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I have written before about The iPad. It’s a remarkable device. With the iPad2 setting record sales numbers, my son Kevin decided to get in on the action. He bought the original iPad for 40% off. Shortly afterwards, I started receiving tweets from Kevin telling how thrilled he is with his new iPad.

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Can You Feel It?

Post author:David Greer
Post published:March 17, 2011
Post category:Marketing
Post comments:3 Comments

I was walking past a local Flight Centre travel agency the other day and noticed all of the brochures stacked up by the door. We have been thinking of having a spring break holiday in the sun and the brochures enticed me into the travel agency.

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