Blog | Coach David J. Greer

Learning and Experience

Post author:David Greer
Post published:March 29, 2011
Post category:Communication
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When we launched Dragonsinger, the sailboat we lived on for two years, it came with a full set of modern instruments. You can see the instrument pod at the wheel…

You Gotta Have Style

Post author:David Greer
Post published:March 24, 2011
Post category:Marketing
Post comments:0 Comments

Our goal as marketeers should be to create a consistent customer experience that leads to an emotional response in people to our company, brand, products, and services. Every touch point…

Emotional Response

Post author:David Greer
Post published:March 22, 2011
Post category:Marketing
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I have written before about The iPad. It’s a remarkable device. With the iPad2 setting record sales numbers, my son Kevin decided to get in on the action. He bought the original iPad for 40% off. Shortly afterwards, I started receiving tweets from Kevin telling how thrilled he is with his new iPad.

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Can You Feel It?

Post author:David Greer
Post published:March 17, 2011
Post category:Marketing
Post comments:3 Comments

I was walking past a local Flight Centre travel agency the other day and noticed all of the brochures stacked up by the door. We have been thinking of having a spring break holiday in the sun and the brochures enticed me into the travel agency.

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Making It Personal

Post author:David Greer
Post published:March 15, 2011
Post category:Marketing
Post comments:1 Comment

I have spent my career in the software technology business. Software is an intangible object. A bunch of zeros and ones stored on a device or media. I have traveled the planet creating belief in those 0’s and 1’s. It’s not about the software. It’s about what the software can do for you.

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