Seth Godin
I look for inspiring people to motivate, challenge, and help me move to the next level. Ever since I first heard Seth Godin speak at a Direct Marketing Association conference,…
Painting a Vision
A while ago, I was hiking up Grouse Mountain with my friend Bob Garlick. Bob reminded me that great marketing companies sell an incredible vision to their customers. Great sales people then show prospects how they can take the first step to that ultimate vision. It is a strategy that can wipe out your competitors if they do not or can not provide the vision.
Create Momentum
In Jim Collin's book Good to Great he spends an entire chapter building a metaphor of business as a flywheel. A huge flywheel. Thousands and thousands of pounds (kilograms for…
Telling Stories
Two days ago President Obama gave his State of the Union address for 2011. The tag cloud above represents words in Obama's speech, with the words sized by their frequency.
Acting “As If”
When working in team situations, collaborating to solve a problem or reach a goal, there are great opportunities for you to become a leader. The concept is to act "as…
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