Creating the right marketing message is always a challenge. As part of my work around petabyte sized data problems I’ve run across three different blog postings this week that talk about being crystal clear in positioning and messaging high tech products. The lessons learned are good reminders to all of us of how important it is to create a believable story that shows prospects and customers the value of what you deliver.
I recently interviewed Stephen Northcutt, President of the SANS Technology Institute, about how the security problems have remained the same for the last twenty years. He reminded me of the SANS 20 Critical Security Controls:
Over at Backblaze they have created a custom solution for a petabyte of storage that only costs a bit more than the hard disc drives themselves. They even tell you how to do it yourself in their blog posting Petabytes On A Budget.
We often strive for balance, in both our personal and work lives, but is balance really what we should be striving for? In Kevin Eikenberry’s blog posting on The Unexpected Perils of Balance he challenges us whether we can truly prioritize what we need to do if we try and keep everything in balance. On satisfying customers, he poses these interesting questions:
In my last post, I wrote about inspiring leadership videos. My friend, lean process software and business guru Miroslav Novak, reminded me about TED. TED is a non-profit organization that brings together thought changing leaders. Lectures given at TED conferences are videoed and shared with the world to provide ideas and inspiration for all of us.