Earlier this year our son Allen and his friend Jasper Kim won a silver medal at the Vancouver Regional Science Fair. Their experiment involved using magnets to see if magnetism affected plant growth. To the surprise of Allen and Jasper magnetism did affect plant growth positively. They called their experiment “Magnetotropism”.
If you want to attract talented individuals to your business, you need to stand out from the crowd. All of the marketing and communication that you do for your customers will also form part of what attracts people to your company. When you look at your web site, social media platforms, and press coverage, be sure to look for these things:
I have been using @djgreer on Twitter for a year or two, but this year I have made a concerted effort to use Twitter as a platform to:
I am often surprised at how strongly I react to the physical form factor of things that I buy and use. My wife does the toothpaste buying in our house and she recently bought Crest toothpaste that came in new packaging. At first it seems like a good idea — toothpaste that will stand up on the bathroom counter.
In Write for the Customer I wrote about making sure that you have your audience in mind when writing and communicating. Today, I want to write about a different audience — the employees in your business.
To employees, senior management appears as if they are on top of a mountain. Isolated. Separated from the rest of the company. Making occasional pronouncements from on high.