Seeking Customer Feedback
Many in business coast along assuming that all is right with their customers. It can be quite a shock to start seeking customer feedback and realize that there are a…
The Front Door or the Back Door?
When you visit someone's home the dynamic changes when you show up at the front door versus the back door. The front door is often formal, much like the scenery…
Pulse Points
I’ve talked about Rhythm and Flow and how Winners Make Plans and Practice. I combine these ideas with communication pulse points to stay in constant touch with customers.
Winners Make Plans and Practice
Winning teams do two things:
- Plan
- Practice
I am always amazed that marketing and sales teams do neither. Events pop off with no coordination, presentations are given without any practice, and the net result is at worst chaos and at best confused messages to customers, prospects, and stakeholders.
Rhythm and Flow
I like to ski. Once you learn the technical aspects of skiing, great ski days become all about rhythm and flow. Feeling the fall line of the mountain you are on, the conditions that day, and how your skis react to the snow. If you are carving turns with someone else, you need to get into their rhythm too. The result can be the most amazing dance down the mountain.