A Whole Day with Seth Godin

“People like us, do things like that”

This was one of my biggest take away ideas from the day I spent in New York with entrepreneur, marketer, and teacher Seth Godin. I’ve been paying attention to Seth Godin, reading his books, his blog, and watching his videos since I first saw him speak at the Direct Marketing Conference in 2005. I admire Seth for many reasons and jumped at the chance to spend an entire day with him (and several hundred others) at his one Q&A session in the US in 2016.

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Doing It All Yourself

Things were tense onboard Van Kedisi. The four of us had sailed that morning from Los Christianos on the island of Tenerife. We were approaching San Sebastian on the island of La Gomera, Christopher Columbus’ launching point for sailing across the Atlantic Ocean. All four of us onboard were working together to spot the entrance channel and the tiny opening to the harbour as we passed massive ferries on the commercial dock. On a sailboat you all have to work together because your lives depend on it. In this instance grounding out on a rock or hitting the breakwater would not likely have cost us our lives, but it would have done serious damage to Van Kedisi scuttling our well laid plans to sail across the Atlantic together.

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Connect With People Today

In 4 Vital Actions, I show you how to start, plan, finish, and connect with people every day to take you from being overwhelmed to in control. As you plan today, who are the critical people you need to have a conversation with? Both inside and outside your organization. What are the conversations that you must have?

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Be 10 Times Better

While published in 2011, I have just now finished reading Great By Choice by Jim Collins and Morten T. Hansen. Like Collins’ most famous book, Good to Great, Great by Choice shows meticulous research. The premise of Collins and Hansen’s research was why do some companies thrive in chaotic environments while others flounder?

What they discovered is what they call 10Xers. Leaders who over a 30-year period outperformed their competitors by ten times. They studied these leaders and their companies to come up with these conclusions about why they were able to survive and thrive over a very long period, often with massive changes in their industry and markets.

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