You Gotta Have Style
Our goal as marketeers should be to create a consistent customer experience that leads to an emotional response in people to our company, brand, products, and services. Every touch point…
Emotional Response
I have written before about The iPad. It’s a remarkable device. With the iPad2 setting record sales numbers, my son Kevin decided to get in on the action. He bought the original iPad for 40% off. Shortly afterwards, I started receiving tweets from Kevin telling how thrilled he is with his new iPad.
Can You Feel It?
I was walking past a local Flight Centre travel agency the other day and noticed all of the brochures stacked up by the door. We have been thinking of having a spring break holiday in the sun and the brochures enticed me into the travel agency.
Making It Personal
I have spent my career in the software technology business. Software is an intangible object. A bunch of zeros and ones stored on a device or media. I have traveled the planet creating belief in those 0’s and 1’s. It’s not about the software. It’s about what the software can do for you.
The Front Door or the Back Door?
When you visit someone's home the dynamic changes when you show up at the front door versus the back door. The front door is often formal, much like the scenery…