In my new role as Director of Marketing and Sales for MB Foster Associates Limited, I’ve been reading and writing a lot of presentations. Like many, Microsoft PowerPoint ends up being my tool of choice. I’ve sat through thousands of presentations. Having been bullet pointed near to death, I decided that it was time that my presentations get a boost in style and impact.
There’s nothing like combining my passion for sailing and marketing with an incredible photograph and story that highlights both. The photo is of Alex Thompson wearing Hugo Boss clothes on his IMOCA 60 sailboat Hugo Boss. The marketing messages grab my attention on multiple levels:
Creating the right marketing message is always a challenge. As part of my work around petabyte sized data problems I’ve run across three different blog postings this week that talk about being crystal clear in positioning and messaging high tech products. The lessons learned are good reminders to all of us of how important it is to create a believable story that shows prospects and customers the value of what you deliver.
In my last post, I wrote about inspiring leadership videos. My friend, lean process software and business guru Miroslav Novak, reminded me about TED. TED is a non-profit organization that brings together thought changing leaders. Lectures given at TED conferences are videoed and shared with the world to provide ideas and inspiration for all of us.
Compelling marketing comes from great stories. A greater number of high speed Internet connections combined with advances in video technology has resulted in explosive growth in marketing stories being told by video over the Internet. Here are a couple of video examples to get us all thinking about the medium.