Creating the right marketing message is always a challenge. As part of my work around petabyte sized data problems I’ve run across three different blog postings this week that talk about being crystal clear in positioning and messaging high tech products. The lessons learned are good reminders to all of us of how important it is to create a believable story that shows prospects and customers the value of what you deliver.
In the Vancouver area, Grouse Mountain is known as a year round destination attraction. In the summer, there is a really steep trail that leads from the Grouse parking lot up to the restaurant area known by everyone as The Grouse Grind. I’ve been leading weekly hikes this summer on the BC Mountaineering Club trail. This route starts and stops at the same place as The Grouse Grind, but it is longer, less steep, less crowded, and is an easier hike. Yet when I speak with people who about the BCMC trail I find that despite my always referring to the BCMC trail:
Hike on Grouse = Grouse Grind
Many organizations make bold marketing promises. Few build the culture, people, and systems that can consistently delivery on the marketing promises. Top business coach, Kevin Lawrence, and I feature Mike…
Zappos is an online shoe retailer with a difference -- they are fanatical about customer service. Customer service is such a core value at Zappos that they only hire people…
We are all having to deal with the reality of the current business cycle. When this downturn started I surveyed over two hundred entrepreneurs with experience in downturns to discover…