What do you do when you have helped build a successful software company, attracted some of the best technical talent in the world, and are achieving steady double-digit top-line revenue growth? Bart Copeland, CEO, the Management Team, and the board of directors of ActiveState faced this challenge. What they did might surprise you.
“It doesn’t matter what size or business you’re in—when you’re starting your sales and marketing should never be separated.”
—Vik Khanna, Founder of Faronics
You can’t have a business unless you learn how to sell. Faronics has become the leader in making computers used in education safe for students to use. This is the story of how four partners came together to solve a real need, building Faronics into a multi-million dollar software company by selling their product, Deep Freeze.
Founded in 2004 by James Shaw, Twin Creek Media started out as digital media experts creating web sites for companies. Their initial marketing and sales efforts were anything but digital. A breakthrough moment, however, forced them to rethink their strategy to move in a new direction.
For Doug Bunker, the founding sales and marketing leader of Clevest, the third time was indeed the charm. With co-founders Tom Ligocki and Arthur Lo, they set out to transform workforce automation and mobile dispatch for small and mid-sized organizations.
Bob Graham is a classic entrepreneur who started his first enterprise mowing lawns and teaching guitar in his neighborhood. After a succession of jobs, Bob realized he only had one life to live. A chance encounter led him to found Airwaves Music and grow it into Canada’s leading DJ company.