When sailing, you need to constantly adjust the sails to the current wind conditions. If the wind changes one way, you need to grind on the winch and pull the sail in. If the wind alters direction the opposite way, you need to let off some line so that sail can let the wind push itself out.
When it comes to providing information to customers they have their preferences for whether they like to push or pull the information they want. For example, I often prefer to receive information by email. I want you to push your information directly into my In Box. It is a more convenient form for me to deal with.
Other people prefer to pull information. I publish this blog so that people can pull information from it by visiting my blog postings. Some readers may in fact receive my blog in pull mode by reading my postings via RSS using a tool like Google Reader.
The key is to be aware of your customer preferences. If you like email, you can subscribe to my weekly newsletter. For more regular updates, you can follow me on Twitter as @djgreer. You can follow this blog in either pull or push mode, as I made certain that the blog itself fully follows all RSS standards.
How do you make it easy for your customers to get the information they need?
