Market Opportunities
Changes in technology, people, demographics, and markets provide challenges and opportunities. For example, a friend reminded me of what it was like to go skiing when ski hills had incredibly slow two person chair lifts. Then along came four person detachable high speed chair lifts. Ski hills that embraced the new technology could not only take many more people up the hill every hour, they had a strong competitive market advantage over those that stuck with the old chair lift technology.