Creating Leaders

As I came on watch, the last of the light of the day faded. Everyone else was settling down in the sailboat for the night. I was alone at the wheel in the middle of the Atlantic Ocean, responsible for keeping the boat on track and everyone safe for my three-hour watch. Turning around to look behind the boat, I saw a slightly darker cloud approaching. I knew that could only mean a squall was coming with lots more wind. It was time to roll in some of the sails so that we would still be in control when the squall hit.

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Doing Their Best

What if you assumed that those people who work for you are in fact doing their best? As leaders we are quick to judge those we lead and when they don’t fit what we think they should be doing, we often get resentful and angry.

I believe that most of us are doing the best we can. Our challenge as leaders is to help challenge those we lead to grow into what is the next level of “best they can do.” If they are not willing to become the next best version of themselves, kindly send them on their way to somewhere else where their attributes will be appreciated. (more…)

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James Shaw Marketing Lessons Learned

Founded in 2004 by James Shaw, Twin Creek Media started out as digital media experts creating web sites for companies. Their initial marketing and sales efforts were anything but digital. A breakthrough moment, however, forced them to rethink their strategy to move in a new direction.

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