If you want to attract talented individuals to your business, you need to stand out from the crowd. All of the marketing and communication that you do for your customers will also form part of what attracts people to your company. When you look at your web site, social media platforms, and press coverage, be sure to look for these things:
I sometimes volunteer to drive race officials at Dragonboat regattas. This gives me the opportunity to sit back and observe the start of a Dragonboat race. After the on the water umpire hands the race over to the starter, the starter brings all the Dragonboats up to the start line. Once the starter gets every boat in position in perfect order on the start line, they call out:
I last wrote in Red, Orange, or Green that top performing organizations find one or two critical numbers that drive all organizational results. Rather than tracking tens or hundreds of numbers, there are always a handful of critical ones that all the others depend on. Focusing on those few critical numbers creates rhythm and momentum. I want to give some concrete examples of how this works for me.
My friend and coach extraordinaire Kevin Lawrence likes to remind me:
“Change the environment, change the experience.”