Marketing Tips

Businesses come in all shapes and sizes. Their marketing plans are similarly diverse and the sophistication of plan often has no relation to the size of the company or the markets they serve. There are certain marketing fundamentals that apply no matter what your business or your target markets and prospects. While we need to paint a vision for our prospects, maybe they do want to sail into the sunset, we also need to focus on those fundamentals that will let us communicate our vision.

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