Communicate on the Inside

In Write for the Customer I wrote about making sure that you have your audience in mind when writing and communicating. Today, I want to write about a different audience — the employees in your business.

To employees, senior management appears as if they are on top of a mountain. Isolated. Separated from the rest of the company. Making occasional pronouncements from on high.

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Write for the Customer

When we look at a beautiful flower, we can appreciate how nature has made everything in the flower perfect for us to enjoy. From the texture of the pedals to the depth of the color. When writing for customers and prospects, we need to appear authentic and natural to them in all of our communications. This starts with our thinking about our customers and continues with our writing.

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