Bob Garlick of Garlick Marketing sent me an article from Fast Company on The Customer Experience. The first part of the article talks about Dell, but it was the section on Furniture.Com that caught my eye.
Quoting from the section on Furniture.Com:
“It’s strange, really. You almost never buy furniture for an ‘unhappy’ reason. You buy furniture because you have a new child, or you’ve bought a house, or you’ve landed a new job. And yet customers almost never have anything but horror stories about the experience.”
From the very first interaction to the delivery company that makes sure that its employees take their shoes off before installing the funiture in customer homes, Furniture.Com is committed to making their customer furniture purchases an enjoyable experience. How can you make experiences with your business “wow” your customers?
