“People like us, do things like that”
This was one of my biggest take away ideas from the day I spent in New York with entrepreneur, marketer, and teacher Seth Godin. I’ve been paying attention to Seth Godin, reading his books, his blog, and watching his videos since I first saw him speak at the Direct Marketing Conference in 2005. I admire Seth for many reasons and jumped at the chance to spend an entire day with him (and several hundred others) at his one Q&A session in the US in 2016.
As human beings our perception of time varies from second to second. We are each given exactly the same 86,400 seconds in each and every day. Yet I hear time and time again that there is just not enough time in the day. We can’t make time so as a human what are you going to do?
Clutter is a fact in all of our lives. We recently had to say good bye to our long-time Honda Odyssey Van whose second transmission gave up. We scrapped the van, but its summer tires have been sitting along the side of our house since January. I finally made the commitment to get them out, photograph them, and put them for sale on Craigslist.
The problem with clutter is that it drags at us draining away some of our limited energy. As entrepreneurs, the more drains and distractions we have, the worse our performance and that of our business. Regularly clearing out the clutter frees us to pursue more of the key strategic initiatives that will push us and our businesses ahead the fastest and furthest.
I was standing at the front of the room as the clock ticked down the time when we had to wrap up our quarterly planning session. We had been at it since first thing in the morning. The energy in the room was low. We had been going in circles for a while in making the final decision on the #1 priority for the quarter and what the theme should be. I had let the group have their say, we had brain stormed everything onto the wall, but now it was time. I gathered my own energy together and then said “it’s time to decide.” For the next twenty minutes I just pushed, and pushed, until the group had made up their mind.