“People like us, do things like that”
This was one of my biggest take away ideas from the day I spent in New York with entrepreneur, marketer, and teacher Seth Godin. I’ve been paying attention to Seth Godin, reading his books, his blog, and watching his videos since I first saw him speak at the Direct Marketing Conference in 2005. I admire Seth for many reasons and jumped at the chance to spend an entire day with him (and several hundred others) at his one Q&A session in the US in 2016.
As human beings our perception of time varies from second to second. We are each given exactly the same 86,400 seconds in each and every day. Yet I hear time and time again that there is just not enough time in the day. We can’t make time so as a human what are you going to do?
I was standing at the front of the room as the clock ticked down the time when we had to wrap up our quarterly planning session. We had been at it since first thing in the morning. The energy in the room was low. We had been going in circles for a while in making the final decision on the #1 priority for the quarter and what the theme should be. I had let the group have their say, we had brain stormed everything onto the wall, but now it was time. I gathered my own energy together and then said “it’s time to decide.” For the next twenty minutes I just pushed, and pushed, until the group had made up their mind.
Things were tense onboard Van Kedisi. The four of us had sailed that morning from Los Christianos on the island of Tenerife. We were approaching San Sebastian on the island of La Gomera, Christopher Columbus’ launching point for sailing across the Atlantic Ocean. All four of us onboard were working together to spot the entrance channel and the tiny opening to the harbour as we passed massive ferries on the commercial dock. On a sailboat you all have to work together because your lives depend on it. In this instance grounding out on a rock or hitting the breakwater would not likely have cost us our lives, but it would have done serious damage to Van Kedisi scuttling our well laid plans to sail across the Atlantic together.