Angie Barnard from Canada’s podcast has a discussion with Coach David J. Greer on why David became a coach, why it is so important to plan for your business by looking three years out, how to find who your ideal customer is, and how entrepreneurs can get off track from their original vision.
Audio
Transcript
Introduction:
It’s Vancouver’s Podcast on the Canada’s Podcast Network.
Angie Barnard:
Good morning. This is Angie Barnard, calling from Canada’s Podcast. And today we are talking to David Greer, who’s based here in Vancouver.
I’m going to let David introduce himself by telling and sharing a little bit of your entrepreneurial journey. Dave, how did you get here?
Coach David J. Greer:
Thanks Angie. I’ve been asked this question a lot in the last week or it turns out. I grew up in Edmonton. When I was in junior high, I remember two things. I got taught octal arithmetic, and the fact that we count to ten is because we have 10 of these, but it’s kind of arbitrary. And I got taken on a tour of the government buildings and saw a computer room.
Coach David J. Greer:
I knew at age 14, I wanted to take computers and business and put them together. I’m fortunate in that I had this very early vision.
Coach David J. Greer:
I ended up out here on the coast and going to the University of British Columbia. And I joined a young software startup as the first employee while I was still in fourth year.
Angie Barnard:
Wow. Cool.
Coach David J. Greer:
A part of condition of my employment, was that I had to apply to the Hewlett-Packard International User Group convention to give a paper, which I did, and which I wrote. I had to go to my profs at UBC and ask for a week off to go to this convention where I gave my first technical talk.
Coach David J. Greer:
I was 22, standing up on the San Jose Convention floor, selling software and having no idea that’s what I was doing. I was a techie geek telling a bunch of other techie geeks about this cool stuff, and what it could do for them. Years later I learned that’s the essence of marketing and sales, is you relate to people, right? You understand their problem. They have a pain, you have a pain pill.
Coach David J. Greer:
I liked the place. I stayed 20 years and built it into a powerhouse and a bunch of corporate different organizations. It was named for Robert and Annabelle, so it was called Robelle, a concatenation of their two names. Which still Googles well, because it’s a made-up name.
Coach David J. Greer:
Then in ’91, Annabelle wanted to retire, and so I ended up buying out her shares and becoming a full partner with Bob. Then in 2001, we had a totally different vision of where we wanted to take the company. And we settled that difference by him buying me out.
Angie Barnard:
Okay. And then, so from 2001, what’s been the pathway? The David pathway?
Coach David J. Greer:
Well, first of all, my wife had sold her physio clinic. We have a family with two entrepreneurs, and three kids.
Angie Barnard:
That’s a little bit scary.
Coach David J. Greer:
And three kids. We decided to do something completely different. We commissioned a sailboat in the South of France and took our three kids and homeschooled them for two years while sailing more than 10,000 kilometers, 5,000 miles, in the Mediterranean.
Angie Barnard:
That’s fantastic. The ultimate digital nomad lifestyle there, right?
Coach David J. Greer:
Yes. Well, I’m really disconnected a lot. I did stay in touch with people, and I wrote an online diary. But for those that remember, 2001 to 2003 was the dot-com meltdown. If you’re going to take a time-out in the technology sector, that was the perfect time to do it. I’d like to say I was so smart that I knew that and did it on purpose, but of course, that wouldn’t be true.
Coach David J. Greer:
And then, after I came back, I did a number of years of angel investing, working for options, sitting on boards, making investments. I looked, on average, at 100 deals a year. I saw a lot of business plans. Met a lot of people. Saw a lot of angel pitches.
Coach David J. Greer:
And I learned a lot of things. Robelle was just a privately run, self-financed as a profitable business. This whole, having outside investors, and managing them, and a board of directors, and all the best practices around that, I learned that, kind of during that period.
Coach David J. Greer:
And then ultimately it wasn’t fulfilling for me. I had too much energy, too much I wanted to do. Too many entrepreneurs that didn’t want to listen to what I said. Which is their right. But it’s not like I wanted to continue with that.
Coach David J. Greer:
Then I did a series of gigs with entrepreneur friends of mine. Typically, in a senior executive, marketing and sales role. But I was often coaching or working behind the scenes on the overall strategy and strategic planning.
Coach David J. Greer:
I worked for my friend Birket Foster, who I’d known for 30 years. It’s probably 40 years now. His company is based in the Ottawa Valley. I worked three weeks in Vancouver and flew out to Chesterville in the Ottawa Valley a week a month.
Coach David J. Greer:
And the last gig I did was a VP of Marketing with Webtech Wireless, which is a local telematics company. It’s a company that has technology that’s bolted onto vehicles, and then you track them in real time.
Angie Barnard:
Cool.
Coach David J. Greer:
And Webtech was a pioneer in that. Now, subsequently to my leaving. I mean, I left in 2014. It merged with another company, got bought with another company, which I think I bought with another company. And I don’t even who it is now.
Angie Barnard:
That happens, right?
Coach David J. Greer:
But there’s still a lot of Webtech people around. And it’s still a going concern, out in Burnaby.
Coach David J. Greer:
After that, I decided… I hired an awesome coach on my 50th birthday in August 2007, Kevin Lawrence. Kevin and I did a lot of amazing things together. And I decided after I came out OF Website Wireless, that the gifts that I got from Kevin, I wanted to be able to offer to other entrepreneurs.
Coach David J. Greer:
I made the choice of becoming a coach. I had done a lot of work with Verne Harnish’s One-Page Strategic Plan and the Gazelles’ methodology, so I had some expertise in that. I also have a facilitation practice around strategic planning.
Angie Barnard:
And who do you work for in the strategic planning realm? Would it be direct with entrepreneurs?
Coach David J. Greer:
Yes. It’s always the CEO hires me, but I work with the CEO/entrepreneur, and the senior leadership team.
Angie Barnard:
Okay. And then if you could describe a particular profile of people in your client list. Maybe if we could narrow that down to the profile of your favorite, and what do you love about working with that particular group? What is it about them …
Coach David J. Greer:
On the facilitation side, I tend to attract considerably bigger clients, either with a lot of money to invest or to manage other companies, or super, super ambitious, innovative companies.
Coach David J. Greer:
I mean, I have one who’s my favorite. I have confidentiality with all of my companies. If I even said the industry they were in, it would give it away. But they’re pre-revenue, with a five-year plan to get to 100 million.
Angie Barnard:
Their pre-revenue five-year plan to get to how much?
Coach David J. Greer:
100 million in revenue.
Angie Barnard:
100 million.
Coach David J. Greer:
And it’s a believable plan.
Angie Barnard:
What are the characteristics of a company like that today?
Coach David J. Greer:
Characteristics are, they have a Fortune 100 company that’s made a huge bet on them and believes in them.
Angie Barnard:
Okay.
Coach David J. Greer:
And has invested a lot of capital. I don’t really spend a lot of time worrying about money with them.
Angie Barnard:
Nice.
Coach David J. Greer:
A super, super brainiac inventor. Been inventing since he was… Well, I had my epiphany in grade eight. He started inventing in grade eight.
Angie Barnard:
Okay.
Coach David J. Greer:
Or earlier. Maybe it was eight years old. I forget. And he’s invented this incredibly disruptive technology in a particular sector. The sector doesn’t have much operation here in Vancouver, but the brainiac lives here.
Angie Barnard:
That’s our geographical special niche that he’s here, right?
Coach David J. Greer:
Well, and Vancouver companies… Like Robelle was an international company. Was headquartered in Surrey, but we maybe had 15% of our customers were in Canada. And it was 60% in the US. And then, I mean, in Asia, all through Europe.
Coach David J. Greer:
This notion of being based here, but operating globally is not foreign to some of us.
Angie Barnard:
Let’s actually just delve into that a little bit, David, if you don’t mind. Because we’re in an interesting time, right?
Coach David J. Greer:
We are.
Angie Barnard:
I’m still trying to decide if we’re still in crisis management, or if we’re on the path to recovery. But it’s not the first time that, with the dot-com crash or financial crash in 2008, but this time it seems to be a little bit more globally impacted with COVID-19 today.
Angie Barnard:
What are you seeing in regards to companies’ perception or their vision for working locally versus globally? Just anecdotally, what are you seeing?
Coach David J. Greer:
I guess I don’t have enough… I tend to attract people who look bigger, tend to look at bigger opportunities. Like for this one I’m super excited about, in fact they see this crisis… Because of their technology can eventually be used in food handling. And so by the time they actually get the technology ready to release, they just see even bigger market pull.
Coach David J. Greer:
So for them, it’s like they’re already at a hyper-speed. It’s unbelievable what they’re trying to do this year. Really unbelievable. But it’s like the CEO SAID, “And we’ve got to go faster.”
Angie Barnard:
Right. Certainly hearing in my spheres of influence that there’s definitely the businesses, and particularly small businesses, that have kind of ground to a little bit of a halt, or certainly pause, or are massively pivoting. But there is definitely a trend of companies that are thriving, right?
Coach David J. Greer:
Yes.
Angie Barnard:
In this environment. How would you describe those? You mentioned food handling. Are there any other sort of sectors that you think stand out as being pandemic-proof?
Coach David J. Greer:
There’s a woman I know in Australia who does remote support, and basically enables companies to operate remotely from a technology platform point of view. Her plans, for the next three to five years is to just grow massively.
Coach David J. Greer:
Because people are starting to learn where their infrastructure is really falling down to help people work at home, and/or, “Oh, I can’t have people go in the office. I can’t manage this.”
Coach David J. Greer:
And they’ve spent years figuring out how to do exactly that. Basically remote management of data centers, of critical IT infrastructure, and they offer an outsource solution. So absolutely thinking in terms of longer-term, thriving, growth.
Coach David J. Greer:
I’ve seen some significant pivots, but again, it’s really… I think that for most entrepreneurs, it’s either kind of fold and collapse under the pressure of all of this. And I don’t work with people in retail or restaurant, or some of these ones who’ve I think really, really been impacted. I’m not as certain as them.
Coach David J. Greer:
And then others have just made sure to manage their cash. Then let’s look at the next 12 to 24 months to make sure we don’t run out of cash. And what’s our plan to get us both through that, but beyond it.
Coach David J. Greer:
I mean, part of the planning that I do is the core planning looks three to five years out.
Angie Barnard:
Okay.
Coach David J. Greer:
It always starts by looking…
Angie Barnard:
Forward.
Coach David J. Greer:
Like when Bob and I were running Robelle, we tended to do a little better next year than we did last year. And it got us far. And we were very successful. But the kind of people I work with now have bigger visions. And we start by this looking… And the Gazelles process asks us to first look, three, six years, where do you need to be?
Coach David J. Greer:
Like, if you’re in a growing market and you have 20% market share, but that market is growing at 10% a year, then in five years, you’re not going to hold your 20% market share unless you grow at least at the rate of the market.
Angie Barnard:
Right. Right, right.
Coach David J. Greer:
It forces you to think completely different about your strategy. And then when you know where you’re going in three years, well then it’s like, “Well, what do we have to do in the next year so we’ve got a chance to get where we want to go in three or six?” And then, “So what do we have to then get done this quarter to get us to where we have to go this year?”
Coach David J. Greer:
So that’s more of my planning methodology, but that planning is working really well with… My clients are determined to thrive.
Angie Barnard:
Yes.
Coach David J. Greer:
Right?
Angie Barnard:
And maybe that’s one of the kind of takeaway tips is, start with where do you need to be in three to five years, right? Or where the industry trends are. And I realize it’s a little bit difficult to predict right now, but there is some foreseeable statistics and trends that we can follow.
Coach David J. Greer:
Or at least you can… Part of the Gazelles’ methodology as well is, what are the top five or six trends that are going to impact your business? And the thing is to write them down.
Coach David J. Greer:
It’s not that it’s static. It’s, we’re basing a plan based on… Like, if you need travel, or you need to go to events, or travel is your business. The reading that I see, because I love to travel, is maybe in three years’ time we’ll be back to where we were before this all happened.
Angie Barnard:
Right.
Coach David J. Greer:
That’s an assumption I would put into a plan. That’s the trend that we’re going to say for now, that’s what the trend is going to be. And then build the plan around that.
Coach David J. Greer:
Now, as you move forward, you’ve got to adjust the new facts. Like maybe it’ll go slower. Maybe it’ll go faster.
Angie Barnard:
Therein lies the question, right?
Coach David J. Greer:
Well, and right now, all we know is we don’t know.
Angie Barnard:
Yeah, exactly. Exactly. Well, and one thing… I would like to shift tacks a little bit and talk about you a little bit more.
Coach David J. Greer:
Okay.
Angie Barnard:
So if that’s okay, let’s just pull a little bit of uniqueness out of David right now. You, in our introductory interview, I was excited. You have a goal of impacting 100,000 entrepreneurs.
Angie Barnard:
How are you looking at doing that? What’s the plan?
Coach David J. Greer:
My plan is I published a book, and it’s continue to use that book as a resource. I wrote it very intentionally as an evergreen resource. I worked with my publisher last year to do the audio version of the book, and I found two paragraphs that were out of date. Out of a 150 page book.
Angie Barnard:
Wow.
Coach David J. Greer:
It focuses on what I think are kind of the 10 core strategies, or pieces of your business. And then a lot of practical advice of how to apply. these are how you should think about it, and then this is how you’d apply it.
Coach David J. Greer:
And a third of the book is entrepreneur friends of mine whose case studies I feature. They’re all BC based. Is it all BC based? Yeah, I think they’re all BC based, actually.
Angie Barnard:
Okay.
Coach David J. Greer:
It’s not just my experience, but you’re getting the experience of 10 other successful entrepreneurs.
Coach David J. Greer:
I’m doing that. I do a little bit of public speaking. My current focus, a little bit last year, a lot this year, and probably again next year, is to do podcast interviews like this.
Angie Barnard:
Okay.
Coach David J. Greer:
And then one-on-one. I did do a lot of attending of local events, TechVancouver, other events, which is another way to connect with people and have an impact with them.
Coach David J. Greer:
I’ve never figured out a way of how to measure my 100,000 person goal, but I’m a big believer in Jim Collins, Good to Great, and having a big, hairy, audacious goal. This gets me out of bed in the morning. This keeps me on the march towards this goal.
Angie Barnard:
Absolutely. It’s fantastic. if you could describe it as a legacy, what would be the legacy piece that you would like to instill in the mindset or the hearts of the entrepreneurs that you touch?
Coach David J. Greer:
That I helped them step into their single biggest challenge.
Angie Barnard:
Step into it, and address it, and work through it.
Coach David J. Greer:
Correct. Right.
Angie Barnard:
Nice. Okay. Love it. Let me ask, do you have any inspirational quotes or motivational quotes that are sitting on your computer right now, or framed on your wall that drive you? Or that are favorites?
Coach David J. Greer:
I think, the classic one, it’s a very, very well-known, is Einstein’s “Doing the same thing over and over in the same way and expecting different results is the definition of insanity.”
Angie Barnard:
Right. Absolutely.
Coach David J. Greer:
And you know, this is part of why I think people should hire a coach is that we get into our way of thinking. And we get very close to our problems. And we need… If you can’t afford to hire a coach, find a mentor. Find someone else.
Coach David J. Greer:
Like in preparing for this, I looked at one of your interviews with Yuri Fulmer. And he talked about, entrepreneurs rarely ask for help, and they’re rarely humble.
Coach David J. Greer:
But if they don’t get humble or don’t ask for help, then they’re just Einstein’s definition of insanity because they tend to just do the same things over and over and hope for different results, which aren’t going to come.
Angie Barnard:
Well, I had a beer conversation. I experienced a local brewery that was partially open with some COVID precautions, and there were screens, and spaced out tables, yesterday for the first time. So I was very excited about that.
Angie Barnard:
But one of the things that we talked about was, how you get into a groove, whether it’s business or even personal. And your perception is really only just your perception, and it’s not necessarily truth.
Angie Barnard:
And it does take a David or a Yuri Fulmer, or some people to maybe offer new perspectives, new insights. Just an alternative question on how you perceive things.
Coach David J. Greer:
Right. You know, coaches don’t have answers. All we’ve got are good questions.
Angie Barnard:
Fantastic. What would be a question that you would ask a prospective client, as you were trying to see if it’s a good fit?
Coach David J. Greer:
Why did you start your business?
Angie Barnard:
What type of answer are you looking for in a perfect world?
Coach David J. Greer:
What I’m looking for is to see, what the original vision was. And then at some point in the conversation, what will usually show up is how aligned they are to… Like either their vision changed, which is perfectly fine.
Coach David J. Greer:
But often what happens is they start with a vision. They did really well. That was the part that was super exciting for them. And now they’re running a big business and they’re making millions of dollars, and that’s not what’s fun for them. What was fun was when they had the original vision and they did that original work. Some of what I’m listening for is, are you still having fun?
Coach David J. Greer:
Oftentimes when you ask an entrepreneur point blank, they’ll say, “Of course.” So you have to ask questions.
Angie Barnard:
Dig a little?
Coach David J. Greer:
Yeah. You have to ask questions around it. And then you start to reveal what’s… Because they’ve kind of normalized to this. “Well, is it answering 200 emails a day?” “Well, of course. That’s what I do.” Is that what you want to do? Is that fun?
Angie Barnard:
The importance of fun, I think, is something that we’ve lost a lot of in this day and age. Maybe one of the COVID effects is that people have spent a little bit more time with family and with friends having fun, right? If you’re not dealing with crisis.
Angie Barnard:
But certainly in a personal… We’re doing stuff. We’re playing games and we’re doing some of the things that maybe we’ve lost touch with doing when we’re all so busy.
Coach David J. Greer:
We’re trying new things.
Angie Barnard:
Yes.
Coach David J. Greer:
We’re playing games on Zoom. My kids have found an online version of Settlers of Catan. And so they sometimes are getting together with friends or their siblings and playing that. Right?
Coach David J. Greer:
We have this opportunity where we’re playing more, because we have to. And sometimes it feels uncomfortable, and we don’t really want to do it, and there’s kind of friction. But that’s okay. Because we’re trying a lot of new stuff.
Angie Barnard:
Are you still getting outside? I know you’re a sailor. And for just a moment, I am going to mention the name of your book, which is Wind in the Sails, right?
Coach David J. Greer:
Wind in Your Sails.
Angie Barnard:
Wind in Your Sails. So I just love the analogy, because I can totally envision, literally wind in your sails and moving forward. But the analogy is that, it’s related to sailing, of which you have done lots of in the past. Are you getting out and doing some sailing today?
Coach David J. Greer:
I haven’t been sailing yet. Partly because the Coast Guard has been asking us not to do much sailing. And also I don’t have a boat right now, so I rent boats from my yacht club. And those have been locked down.
Coach David J. Greer:
They’re supposed to come available after June 6, because I’ve been checking.
Angie Barnard:
So let’s just talk… You’re talking about yacht clubs, and …
Coach David J. Greer:
But anyways, I do get out every day. Like I ran on the beach yesterday morning. I need to get out of the house every day.
Angie Barnard:
I’m with you, David. Tell me a little bit about Vancouver. One of the fun things about Canada’s Podcast, is we are coast-to-coast. We’re across Canada, we have podcasters…
Angie Barnard:
We like to highlight some of the uniqueness of distinctive features and attributes of the business climate, but also the leisure and personal climates of the communities in which our entrepreneurs live. So are you right downtown Vancouver?
Coach David J. Greer:
I’m in Kitsilano.
Angie Barnard:
Oh, yeah. Kitsilano.
Coach David J. Greer:
So really close
Angie Barnard:
Stunning, right? Anybody who needs to look up Kitsilano, it’s like this hip, cool, beachy community in Vancouver. But what do you love about Kitsilano?
Coach David J. Greer:
Kits Beach. I just love walking, being around all the people. In the summertime, I often take a blanket, go lie on the grass. Have a nap, if I’m having an afternoon break or after work. I mean, because it’s light now until nine o’clock. Yeah, I just love it.
Coach David J. Greer:
And you know, in the business climate, I find a real difference. Like Toronto people tend to live to work, and I think people are attracted to Vancouver because they work to live. The work needs to be fulfilling and sustaining, but it’s not working all hours for all things, because it’s only a part of their life.
Coach David J. Greer:
Because you move here because you want to go hiking in the mountains, or you want to go kayaking on the water. Or, like me, sailing. Or in the winter go up skiing. When you’re surrounded by this much natural beauty, it’s very hard not to want to go out and be part of it.
Angie Barnard:
Absolutely.
Coach David J. Greer:
And I think it really attracts… In fact, we pay less for software engineers. We have an incredibly robust and growing tech sector, but we’re known as underpaying a little. Not just by American standards, but even maybe a little bit compared to Toronto.
Angie Barnard:
Canadian standards, right?
Coach David J. Greer:
Yeah. And what does HR, and what do entrepreneurs do to attract people? Well, they keep selling beautiful Vancouver and BC.
Angie Barnard:
Right.
Coach David J. Greer:
Right?
Angie Barnard:
It’s an easy sell. It is an easy sell.
Coach David J. Greer:
Yeah.
Angie Barnard:
Yeah. Little bit about… Let’s talk about some value-add for our listeners. So if you could offer maybe some tips or, some compelling questions that people can take advantage of right now from David’s wisdom and insight.
Coach David J. Greer:
Well, I started a new program just before COVID broke out, but I did finish building it out, and it is live. And so if you go growyourbizquiz.com.
Angie Barnard:
Okay, I’m going to write that down.
Coach David J. Greer:
Growyourbizquiz.com. And there I have, I think six fundamental questions about growing your business. I’ve already thought about it, and you can feel free to just fill those out and I’ll get the responses.
Coach David J. Greer:
I’m also happy to spend an hour in a coaching call with any entrepreneur at no charge.
Angie Barnard:
Okay.
Coach David J. Greer:
If someone wants to do that, and wants me to follow up with them, I’m happy to offer that.
Angie Barnard:
Perfect.
Coach David J. Greer:
Yeah, I don’t have a… Because often an entrepreneur instigates reaching out to me. Then the question is, why did you reach out to me? And then kind of everything…
Angie Barnard:
Falls into place.
Coach David J. Greer:
Falls into place from that. And I don’t have my grow my biz quiz questions right in the top of my head, of course. But one of them is the, why you started your business.
Angie Barnard:
Yes.
Coach David J. Greer:
The other one that I ask very often is, describe to me everything you know, about your ideal customer.
Angie Barnard:
Right.
Coach David J. Greer:
Right? And it’s surprising how often entrepreneurs can’t do that. They don’t really know, “Oh, well, I have this kind and that kind.” And that’s usually a sign of a strategy that’s scattering, kind of all over. And so it’s very hard to marshal enough resources to really go after one segment.
Angie Barnard:
Yes. Actually, that’s a great observation. And the other thing I would potentially add that I hear is, instead of creating the the pathway to the ideal client, people test “Well, where’s demand? What are people looking for? And I’ll create a product or service to go after where I think there might be a demand or money.”
Angie Barnard:
Which sometimes are in alignment, and sometimes they can be a totally different… They’ve lost the alignment to what is fun for them, or who their ideal customers are.
Coach David J. Greer:
Right. And even then, even after you go figure out the market demand and where it is, I still think… You sell to people. You don’t sell to markets. You don’t sell to businesses. At the end of the day, there is a person like you, or like me, who makes a decision. Right? Who is that person?
Coach David J. Greer:
And when you’re looking at market demand, who is the person who has the pain? Like who is the one that is… So that’s another very common question of mine, right? Like what’s the pain that you’re solving? And is it a need or want? Because people rarely will pay very much for wants. They’ll pay a lot for a need. And the bigger the need, and the better your pain pill, then the more they’ll pay.
Angie Barnard:
Perfect.
Coach David J. Greer:
But that’s actually, you’ve still got to know who the person is, what their pain, how it shows up in their environment. And that’s where value comes from. I’m a big believer in value-based pricing, in figuring out where people really value products and services. A lot of my questions tend to go in things to try and elicit more information around that.
Coach David J. Greer:
I guess my one advice to entrepreneurs, if you are doing any kind of market research, you’re trying to figure it out. Or even if you’re trying to figure out for an ideal customer. Like you know they bought it, but you don’t exactly know why. Is you ask them why, but you have to ask them three times.
Coach David J. Greer:
“So why did you buy our product?” “Well, because it made me feel better.” “So why was it important to you that you feel better?” And then from that, there’ll be another underneath that.
Angie Barnard:
Yes. So it’s the three layers of lies. Yes.
Coach David J. Greer:
If you get three layers deep, you’re usually getting fairly close to the root challenge, problem that the person is experiencing. And that’s what you really want to be knowledgeable about. Because usually the first thing they tell you about is a symptom.
Angie Barnard:
Yes. Gotcha.
Coach David J. Greer:
Right.
Angie Barnard:
And there’s a big difference between the symptom and the problem.
Coach David J. Greer:
Yeah. I’m cold. And you dig down, it’s because my furnace is not working.
Angie Barnard:
Right.
Coach David J. Greer:
Right? But the person told you why. Why do you have a problem? Because I’m cold. Well, they’re cold.
Angie Barnard:
That one, I can understand. It gets a little more complicated, I know, when you’re talking about multi-million dollar businesses, right? So that’s a portion of your gift, is being able to uncover some of that.
Coach David J. Greer:
Yeah. It’s peeling away the layers until you get to the essence. A lot of my work, in all of my career. I think I’ve always been one… I’ve given over 100 papers and presentations; my former partner and I had a policy of writing a new paper every year and traveling the planet and giving it to people.
Coach David J. Greer:
I do have a gift of taking complicated and making it understandable. And that gift is also the finding of the essence.
Angie Barnard:
Nice. Well, how are we going to get a hold of David next? So are there any events or virtual events or live things that you have coming up?
Coach David J. Greer:
I don’t have any current events.
Angie Barnard:
Nothing yet. So how can post podcast people get a hold of you? What’s the best way?
Coach David J. Greer:
My website. coachdjgreer.com. And those are my initials, Coach David James Greer. My phone number and my email address is on every page.
Angie Barnard:
Okay. Perfect. So you’re open to …
Coach David J. Greer:
Like I said, I am open for anyone to do a free one hour coaching call.
Angie Barnard:
Awesome. I have an idea that I’m going to talk to you about after the podcast. But I do want to say, thank you very much, David, for some insight today.
Angie Barnard:
I look forward to following up on growyourbizquiz.com myself, and then to kind of cross promote that, or for any listeners, hopefully will please comment and let us know that you’ve connected with David.
Angie Barnard:
And once again, thank you for joining us on Canada’s Podcast.
Coach David J. Greer:
Thank you.
Angie Barnard:
We look forward to seeing you again.
Coach David J. Greer:
You bet.
