When we look at a beautiful flower, we can appreciate how nature has made everything in the flower perfect for us to enjoy. From the texture of the pedals to the depth of the color. When writing for customers and prospects, we need to appear authentic and natural to them in all of our communications. This starts with our thinking about our customers and continues with our writing.
I last wrote in Red, Orange, or Green that top performing organizations find one or two critical numbers that drive all organizational results. Rather than tracking tens or hundreds of numbers, there are always a handful of critical ones that all the others depend on. Focusing on those few critical numbers creates rhythm and momentum. I want to give some concrete examples of how this works for me.
This human castle, called a castell, was created in Barcelona by a group of visiting youth from the Balearic Islands. Our family had been watching these groups prepare, dance, and…
I volunteer at Dragonboat Regattas in Vancouver’s False Creek. Dragonboat racing is a popular sport in Vancouver with thousands of participants. This weekend I was driving race referees around the race course all afternoon. There was one other referee and boat driver and between the four of us we had no extra people on the water. Which meant that we spent the entire afternoon out on the water helping to run race after race.
Today’s world offers lots of opportunities to be creative. It is easier than ever to create a blog, post a photo, or write a tweet. In the business world, the companies that are winning are those that innovate. To innovate, you have to lead your people to be creative. To harness the infinite potential of the people that work for you.