Business | Coach David J. Greer

The 7 Reasons You Need An Entrepreneurial Coach

Post author:David Greer
Post published:September 9, 2014
Post category:Business Performance Strategy
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I was riding around Stanley Park in Vancouver with my wife Karalee this weekend. We both stopped to take pictures of the Lions Gate Bridge spanning the entrance to Burrard Inlet. It reminded me of how fortunate we are to be able to live in and experience such a beautiful city.

I haven’t always had such deep appreciation for what I have. Seven years ago, I was unhappy in business and as it turns out in life. I hired extraordinary coach Kevin Lawrence who has helped me experience and live life and business in new ways. Looking back on our journey together, I see seven reasons why entrepreneurs need a coach.

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Where’s the Skim Milk?

Post author:David Greer
Post published:April 25, 2014
Post category:Business Communication Customer Service
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Twenty years ago, Starbucks started expanding north into Canada and Vancouver was one of the first cities to see a proliferation of Starbucks stores. At the time, I was looking for a coffee store where there was skim milk (non fat milk for my non-Canadian friends) on the counter. I was tired of coffee shops where I had to constantly ask for cold skim milk for my coffee. Fortunately, Starbucks included skim milk on the counter in every single one of their stores. For me, this was the key differentiator that made me a Starbucks customer for the last 20 years.

The last two weeks, skim milk has been disappearing from Vancouver Starbucks stores. Every time I get a Starbucks coffee, which is usually more than once every day, I have to ask for skim milk so that I can add it to my coffee. When I do, a four litre jug is retrieved from the back and put on top of the counter for me to open and pour into my coffee. Not only has Starbucks taken away the key differentiator that made me become a customer in the first place, they make the experience of getting what I want unpleasant.

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Go To Market Strategy and Meanings

Post author:David Greer
Post published:March 11, 2014
Post category:Business Strategy
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This past Saturday I attended Product Camp Vancouver 2014. This “unconference” brings together some of the top product management talent in Vancouver, along with some fabulous speakers. Participants suggest topics and ideas. Then people volunteer to lead those sessions.

When I arrived Saturday morning, the topic “Go To Market Strategy and Meanings” had many votes, but no facilitator. In the spirit of an unconference, I volunteered to lead the session. Before I knew it, I was in front of a room of fifty product managers leading the discussion.

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What Drives Your Sales Success Today?

Post author:David Greer
Post published:February 20, 2014
Post category:Business
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The last ten years has seen a seismic change in the way that prospects find and purchase products and services. Social media, Google, SEM, blogs, white papers, peer reviews, and more have forever changed the way sales people are viewed. For example, in my work with Webtech Wireless, prospects “Googled the snot out of telematics solutions”, believing that they know more than the sales people who are selling to them. Nothing could be further from the truth.

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Childhood Inspiration Continues

Post author:David Greer
Post published:October 26, 2013
Post category:Business Leadership
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We were recently in Florida for the American Trucking Association annual conference in Orlando, Florida. After working much of the weekend at the conference, Karalee and I took a day off to explore NASA’s Cape Kennedy. We are both science geeks—after all I asked Karalee out after a Chem 120 lab in our first year at the University of British Columbia.

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