Pulse Points
I’ve talked about Rhythm and Flow and how Winners Make Plans and Practice. I combine these ideas with communication pulse points to stay in constant touch with customers.
Winners Make Plans and Practice
Winning teams do two things:
- Plan
- Practice
I am always amazed that marketing and sales teams do neither. Events pop off with no coordination, presentations are given without any practice, and the net result is at worst chaos and at best confused messages to customers, prospects, and stakeholders.
Seth Godin
I look for inspiring people to motivate, challenge, and help me move to the next level. Ever since I first heard Seth Godin speak at a Direct Marketing Association conference,…
Painting a Vision
A while ago, I was hiking up Grouse Mountain with my friend Bob Garlick. Bob reminded me that great marketing companies sell an incredible vision to their customers. Great sales people then show prospects how they can take the first step to that ultimate vision. It is a strategy that can wipe out your competitors if they do not or can not provide the vision.
Flipboard, iPad, and Customer Experience
Earlier this year, I wrote about my new iPad computer. I continue to really enjoy my iPad. The user experience is fantastic. I have slowly been adding more applications to enhance that experience.
Recently, my friend Ron Seybold from Bites of Apple told me about Flipboard for the iPad. Flipboard takes your Facebook and Twitter feeds and lays them out in a magazine format. For tweets, any URL links are automatically dereferenced and made part of your magazine experience.