Earlier this year our son Allen and his friend Jasper Kim won a silver medal at the Vancouver Regional Science Fair. Their experiment involved using magnets to see if magnetism affected plant growth. To the surprise of Allen and Jasper magnetism did affect plant growth positively. They called their experiment “Magnetotropism”.
If you want to attract talented individuals to your business, you need to stand out from the crowd. All of the marketing and communication that you do for your customers will also form part of what attracts people to your company. When you look at your web site, social media platforms, and press coverage, be sure to look for these things:
The photograph is my son Allen climbing the BCMC trail on the mountains of North Vancouver, BC. Allen is goofing around in this picture and it wasn’t long ago that either climbing the steep trail or lifting the log he is holding were insurmountable challenges for Allen. My children are an inspiration to me as I watch them be challenged and then rise above the challenge to achieve personal growth.
Changes in technology, people, demographics, and markets provide challenges and opportunities. For example, a friend reminded me of what it was like to go skiing when ski hills had incredibly slow two person chair lifts. Then along came four person detachable high speed chair lifts. Ski hills that embraced the new technology could not only take many more people up the hill every hour, they had a strong competitive market advantage over those that stuck with the old chair lift technology.
We often need to look at familiar things in new ways in order to create a paradigm shift in our thinking. In the photo above, the two people fishing are in water up to their knees. The photo was taken from a sailboat that draws six feet (two meters). The shift is knowing that there is a channel dredged out of the shallows that made it safe for our sailboat to pass.