Strategy | Coach David J. Greer

Where Are You Going?

Post author:David Greer
Post published:April 21, 2011
Post category:Communication Strategy
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My son Allen and I sometimes go Geocaching. Geocachers leave hidden caches (there is almost certainly one near you) and then they publish the latitude and longitude of the cache, along with hints on how to find it. The photo above shows a magnetic lock box and the geocaching directions that we used to find it. If you have never geocached, you might think that knowing the latitude and longitude would guarantee that you could find the cache. This is rarely the case.

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The Happiness Advantage

Post author:David Greer
Post published:April 12, 2011
Post category:Business Strategy
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I recently read The Happiness Advantage: The Seven Principles Of Positive Psychology That Fuel Success And Performance At Work by Shawn Achor. After a decade of living, researching, and teaching…

Painting a Vision

Post author:David Greer
Post published:February 3, 2011
Post category:Communication Marketing Strategy
Post comments:1 Comment

A while ago, I was hiking up Grouse Mountain with my friend Bob Garlick. Bob reminded me that great marketing companies sell an incredible vision to their customers. Great sales people then show prospects how they can take the first step to that ultimate vision. It is a strategy that can wipe out your competitors if they do not or can not provide the vision.

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Create Momentum

Post author:David Greer
Post published:February 1, 2011
Post category:Performance Strategy
Post comments:1 Comment

In Jim Collin's book Good to Great he spends an entire chapter building a metaphor of business as a flywheel. A huge flywheel. Thousands and thousands of pounds (kilograms for…

Letting Leaders Blossom

Post author:David Greer
Post published:January 20, 2011
Post category:Business Leadership Strategy
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While President of Robelle I often gave people tasks that challenged them to raise their own performance and leadership. Kerry Lathwell, who reported to me for ten years, shared with…