Blown Off Course

Yesterday in Vancouver, where I live, there was a major storm. A cold front from Alaska brought Force 7 winds (gusts up to 100 km/hr) from the West. The resulting winds kicked up big waves in relatively protected English Bay. The wind and waves were enough to drive three sailboats on to Kitsilano beach.

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How to Win Friends and Influence People

In 1936, Dale Carnigie published his book How to Win Friends and Influcence People. One of the most influential self-help books of all time, it has sold more than 15 million copies. Dale Carnigie’s advice applies today as much as ever. Here is a reminder of the principles that his book tells us to live by:

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Creating Belief

Creating the right marketing message is always a challenge. As part of my work around petabyte sized data problems I’ve run across three different blog postings this week that talk about being crystal clear in positioning and messaging high tech products. The lessons learned are good reminders to all of us of how important it is to create a believable story that shows prospects and customers the value of what you deliver.

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