Often the way forward is to look back. For thousands of years sailing boats have been used to move cargo around the world’s oceans. With our awareness of climate change increasing and more people looking for alternatives, cargo sailing vessels are making a comeback.
The last ten years has seen a seismic change in the way that prospects find and purchase products and services. Social media, Google, SEM, blogs, white papers, peer reviews, and more have forever changed the way sales people are viewed. For example, in my work with Webtech Wireless, prospects “Googled the snot out of telematics solutions”, believing that they know more than the sales people who are selling to them. Nothing could be further from the truth.
Last Sunday I was amazed when I received Seth Godin’s This Might Work. I even video recorded and wrote about the experience of opening the biggest book I’ve ever seen in Having Fun With Seth Godin.
I have been intrigued with Seth Godin’s Kickstarter project The Icarus Deception promoting his new book of the same name. Seth leads us with his marketing vision and shares it via his blog and books. I took part in the Kickstarter project and ordered both The Icarus Deception and the behemoth collection of his digital work.