Vik Khanna Sales Lessons Learned

 

“It doesn’t matter what size or business you’re in—when you’re starting your sales and marketing should never be separated.”
—Vik Khanna, Founder of Faronics

You can’t have a business unless you learn how to sell. Faronics has become the leader in making computers used in education safe for students to use. This is the story of how four partners came together to solve a real need, building Faronics into a multi-million dollar software company by selling their product, Deep Freeze.

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What Drives Your Sales Success Today?

The last ten years has seen a seismic change in the way that prospects find and purchase products and services. Social media, Google, SEM, blogs, white papers, peer reviews, and more have forever changed the way sales people are viewed. For example, in my work with Webtech Wireless, prospects “Googled the snot out of telematics solutions”, believing that they know more than the sales people who are selling to them. Nothing could be further from the truth.

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