Business | Coach David J. Greer

Go To Market Strategy and Meanings

Post author:David Greer
Post published:March 11, 2014
Post category:Business Strategy
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This past Saturday I attended Product Camp Vancouver 2014. This “unconference” brings together some of the top product management talent in Vancouver, along with some fabulous speakers. Participants suggest topics and ideas. Then people volunteer to lead those sessions.

When I arrived Saturday morning, the topic “Go To Market Strategy and Meanings” had many votes, but no facilitator. In the spirit of an unconference, I volunteered to lead the session. Before I knew it, I was in front of a room of fifty product managers leading the discussion.

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What Drives Your Sales Success Today?

Post author:David Greer
Post published:February 20, 2014
Post category:Business
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The last ten years has seen a seismic change in the way that prospects find and purchase products and services. Social media, Google, SEM, blogs, white papers, peer reviews, and more have forever changed the way sales people are viewed. For example, in my work with Webtech Wireless, prospects “Googled the snot out of telematics solutions”, believing that they know more than the sales people who are selling to them. Nothing could be further from the truth.

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Childhood Inspiration Continues

Post author:David Greer
Post published:October 26, 2013
Post category:Business Leadership
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We were recently in Florida for the American Trucking Association annual conference in Orlando, Florida. After working much of the weekend at the conference, Karalee and I took a day off to explore NASA’s Cape Kennedy. We are both science geeks—after all I asked Karalee out after a Chem 120 lab in our first year at the University of British Columbia.

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Positive Every Day

Post author:David Greer
Post published:July 29, 2012
Post category:Business Communication Leadership
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For two years my wife and I lived on a sailboat in the Mediterranean while we home schooled our three children. That adventure gave us a legacy that our family continues to draw from. When we are “stuck” on an issue we can change the tone of the discussion by focusing on the positive, such as when we stayed in the marina in Calvi, Corsica, France, exploring the fabulous village and enjoyed views like the one above.

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Should I or Shouldn’t I?

Post author:David Greer
Post published:March 29, 2012
Post category:Business Leadership
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I’ve written before about how I Keep My Edge by challenging myself on the ski hill. I was recently skiing when I passed this sign marking the edge of the ski area.

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